When Gray Label and Abel Odor came together in 2018, it was to create a fragrance celebrating the unique journey a mother takes while entering motherhood. Surprisingly, NURTURE has proven a favourite not only among new and expecting mothers, but also among men, and women of all ages and life stages.
The raison d ētre does not change, but the NURTURE world becomes more inclusive.
Founded in Amsterdam by former winemaker and New Zealander Frances Shoemack in 2012, Abel is on a mission to blend the pleasurable world of perfume, with the conscious simplicity of nature. Working with Sao Paulo based Master Perfumer Isaac Sinclair they bring the world’s cities natural unisex perfumes that are modern and long lasting.
A collaboration with organic children’s clothing brand, Gray Label. Created by Nose Fanny Grau, a mother herself, and partner of Abel Nose, Isaac Sinclair. Created by mothers, for mothers.
Top notes: fleur l'orange, Bulgarian rose, lentisque
Heart notes: jasmin sambac, ginger
Base notes: East Indian sandalwood